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We
have a great deal of experience with pet related businesses.
These include Pet Stores, Kennels, Vets, Feed Stores and Groomers.
We can put a channel plan together for your needs for pet
stores only or for all pet related channels…
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All
Key Pet Store Retailers
We will list all of the pet retailers in this country. This
will include all pet shop chains and pet supermarket chains.
Profiles on key players such as Petsmart, Petco, Petland,
Pet Supplies Plus, Pet Supermarket, Petland Discount, Pet
Valu and others could be included. |
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Other
Related Channels We could
also include other related channels and their key players.
These channels could include feed stores, farm supply stores,
kennels, pet associations, pet groomers and veterinarians. |
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Pet Associations
and Trade Shows
We would
also let you know about key pet organizations (PIDA, etc)
as well as the key industry trade shows. This will help in
your marketing and sales efforts. Also we could include names
of key people who are influential in the industry. Details
would also be included on the pet show and breed organizations.
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Competitive
Analysis
As another key
aspect, we could put together a study showing the key players
in the pet food and accessory manufacturing sector. This will
help you in your current efforts as well as help in any future
product ideas. |
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| Channel
Plans Example: Campground Stores |
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We can
put together a channel plan detailing all of the key campgrounds
in the country. We would include details on chains such as K.O.A.,
Yogi Bear and Thousand Trails.
Also included would be campgrounds related to associations such
as Good Sam. Example subjects included…
Camp Ground Retail Stores We
will show you what is typical in a camp store. How they get
their products and what is the seasonality of these locations.
We also show do they merchandise their products.
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Channel
Trade Shows
We will show
you what associations are out there and what trade shows exist
for this channel. Details would include associations such
as ARVC, CTPA and NRPA. Even KOA puts on a show every year.
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Related
Channels
We could also
list other related key channels such as RV Supply Stores (Camping
World), State Parks, Christian Camps, Boys and Girl Scout
Camps, Day Camps and others. |
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| Channel
Plans Example: U.S.
Airports |
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Airports are an example
of one channel out of many we can show you. If you had products
that cater to airport retail stores, we could put together a
channel plan showing you details such as… |
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The Top Ten Airport
Shopping Facilities in North America |
| North America: |
1.) Orlando
2.) Vancouver
3.) Atlanta
4.) Montreal
5.) Calgary
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6.) Cincinnati
7.) Dallas Fort Worth
8.) Minneapolis
9.) Honolulu
10.) San Francisco |
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| A final
survey listing key all airports and those retailers in those
airports |
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Capturing the
following:
1.) Specific Airport Retail Volume
2.) Specific Airport Passenger Counts
3.) All Retail Outlets at airport
4.) Every Food Service Outlet
5.) Every "Vending Opportunity" |
| The End
Result: Territory Creations for 150 Top U.S. Airports |
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Channel Strategies
(Examples)
